Floral marketing the American way

Added on 13 March 2023

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Happily, the California Association of Flower Growers & Shippers (CalFlowers) team began 2023 by floating on cloud nine after winning a bronze medal in December for its ‘Flowers, Self Care Made Easy’ campaign which won a coveted Epica Award in the luxury and premium brands category.

The Epica Awards, judged by journalists, recognise the world’s best communication campaigns.

Steve Dionne, executive director of CalFlowers, says, “We were in the company of some of the globe’s most established brands, including Burberry and Louis Vuitton. We are very proud of the campaign in terms of what we’ve been able to accomplish on a reasonable budget.”

Steve Dionne, executive director of the California Association of Flower Growers & Shippers (CalFlowers).

Well-recognised benefits

And a year after its colourful and light-hearted ‘Flowers, Self Care Made Easy’ campaign first burst onto the floriculture scene, CalFlowers has relaunched this popular marketing initiative.