Flower Council of Holland launches new campaign

Added on 04 November 2022

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Flower Council of Holland launches new campaign

Days after Dutch TV host Arjen Lubach burned prime time the country’s entire ornamental horticulture industry down, blaiming it for growing pesticides-laden cut flowers at huge expense of energy and carbon dioxide emissions, the Flower Council of Holland launched a new advertising campaign to highlight the powerful impact flowers have on our mental health and well-being.

The campaign kicked off with full page ads in national newspapers Volkkrant, Telegraaf, Trouw and AD on 28 October with more industry goodwill anticipated for this month.

A prime example of modesty marketing, the campaign uses rather minimalist photography and messages to educate consumer in a balanced way. It encourages people to share the joy of flowers and plant, and highlights them as a natural and energising choice.

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