From bulb to bloom, the remarkable journey of Dutch tulips

In a concerted effort to boost tulip bulb exports and create tulip flower aficionados worldwide, 12 Dutch bulb businesses threw open their doors between 13-15 March 2024 as part of the annual Tulip Trade Event (TTE). All are masters in maintaining and controlling bulb quality and ensuring product availability for their international customer base. In speaking with industry leaders, it was apparent the tulip’s rise to prominence and market expansion are ongoing. However, exporters also need to watch the critical drivers of risk closely: societal, phytosanitary and, last but not least, meteorological factors.