LUCKY LIPS premiere successful

‘Now that the retail sales season is over, we are pleased to report that the concept has been very well received across the board. The qualities of the LUCKY LIPS® were convincing, the sales prices in the shops were consistently higher than those of PINK KISSES® and retailers are reporting good sales,’ says Klaus Gaumann, Director Marketing & PM at Selecta.

The brand building of LUCKY LIPS® has been realised on social media channels. The marketing campaign centred on the themes of happiness, urban life and sociability with the varieties Lara, Lena, Lisa, Lola and Luna hit the target group right in the heart. There were many positive comments and likes on the colourful and slightly fragrant bright flowers. 

Demand from European retailers far exceeded the naturally limited quantities in the first year, meaning that not all requests could be fulfilled. Consumers were able to find LUCKY LIPS® in many garden centres, DIY stores and food retailers in Germany, Benelux, the UK, Ireland, Scandinavia and Poland. Availability has been significantly increased for the next season and the first enquiries and orders from European retailers have already been received. 

The successful concept will also be continued and expanded for the 2025 sales season. IJzelenberg in the Netherlands will continue to exclusively produce 10.5 cm concept pots and, for the first time, 17 cm pots. In addition, a limited number of 14 cm pots will be produced in Italy. For 2026, Selecta will decide on a possible expansion on the producer side timely and communicate accordingly.

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