Make Mother’s Day SunBelievable

Make Mother’s Day SunBelievable
Image: Monrovia

Azusa, California – Monrovia’s all-new program spotlights an easy promotion idea for Mom’s favorite plant. Boost your Mother’s Day sales this year with an all-in-one program featuring the beloved SunBelievable® Brown-Eyed Girl Helianthus. Showcasing one of Monrovia’s most popular summer annuals, the “Give Mom a SunBelievable® Day” program includes a pre-loaded display and marketing promotion for in store.

A free weather-resistant, recyclable display comes pre-packed with 135 blooming #1 SunBelievable plants. The Wet Tech light and sturdy board display is designed to handle weeks of outdoor weather and is fully recyclable in a standard corrugated recycling bin. Best of all, it’s a small footprint, only 3 ½ feet square by 4 feet tall, taking up minimal space for the promotion season. Included free with the display for participating stores are promotional counter cards, 100 gift tags, and buttons for staff.

“A SunBelievable sunflower is the perfect gift for Mother’s Day,” says Katie Tamony, chief marketing officer for Monrovia. “It’s the gift that keeps giving, from spring to first frost. Each plant delivers 1,000 blooms throughout the season. Our eye-catching display and promotion draws customers in and gives them an easy gift solution to buy. This is a way for stores to have a pop-up Mother’s Day event.” 

Monrovia will also be supporting the program to its 100K email subscribers, 325K social media followers, and on its website in April and May. An ad campaign Give Mom a SunBelievable® Day will run from April 21-May 12. The displays will ship starting mid April.

SunBelievable® Brown-Eyed Girl creates charming and colorful displays in beds, borders, and containers, and makes a wonderful cut flower. The first sunflower to bloom continuously, it’s easy to grow and easy to love with happy yellow blooms backed by lush green foliage. Bees and butterflies love the nectar-rich flowers too.

Make Mother’s Day and your spring sales even more sunny. Contact your Monrovia sales representative by March 31 to secure your order. Only available while supplies last.  

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