More Viva Magenta varieties to keep color trending

As Pantone Color Institute Executive Director Leatrice Eiseman describes it, “Viva Magenta vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.”

As usual, the horticulture industry has responded by highlighting plants that bring the color of the year to the garden, home, or landscape. In the last of a three-part series, check out the slideshow above for a closer look at a few breeder and grower favorites. You can find the first batch of varieties here, and the second here!

Source and Photo Courtesy of Greenhouse Grower

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