Honesty is the best policy
Added on 08 January 2025
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Gen Z consumers are placing an overwhelming emphasis on both sustainability and quality in their grocery products, and many are willing to spend more to support brands that reflect these values, according to a recent YouGov survey, which was conducted on behalf of Whole Foods Market. The national online survey sampled 1,032 adults between the ages of 18 and 27 in the U.S. from Aug. 30 to Sept. 6, 2024.
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