GrowUp secures £38m investment from Generate Capital

Added on 30 July 2024

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GrowUp secures £38m investment from Generate Capital

Image: GrowUp

Just over two years on from its initial investment in GrowUp, leading sustainable infrastructure investment and operating company, Generate Capital, has shown its faith in our vision and purpose with a further investment of £38 million.

The new funding will help us to expand capacity at our Kent vertical farm, accelerate our leadership of the UK salad category, support the growth of our popular salad brands Unbeleafable and Fresh Leaf Co., drive R&D at the GrowUp Lab site in Cambridge, and increase our influence as a certified B Corp.

It also extends our existing partnership with Generate Capital following an initial financing in 2021 that enabled us as team to prove GrowUp’s energy-efficient growing system and start converting a five-acre brownfield site into the equivalent of 1,000 acres of grade 1 farmland in Kent.