Blue Radix appoints Head of Sales in Canada and Northern USA

Added on 17 July 2024

What is your primary mission as the new Head of Sales for Blue Radix in Canada and Northern USA?

Ranier: “My mission aligns perfectly with Blue Radix's core values: empowering growers to achieve greater efficiency and productivity through innovative AI solutions. By using the power of Blue Radix’s Crop Controller, I aim to provide growers with peace of mind, allowing them to focus on what truly matters – cultivating healthy, high-quality crops.”

How does Blue Radix’s AI solution Crop Controller help modern horticulture?

Ranier: “Blue Radix's AI service, Crop Controller, is designed to revolutionize the way growers manage their climate & irrigation settings via the climate computer. Traditionally, growers have spent countless hours adjusting these settings to perfect growing conditions. Our AI technology optimizes and realizes the growers unique crop strategy and autonomously steers the greenhouse installations. Significantly reducing up to 80% of the time growers spent behind the climate computer. This not only saves time but also ensures consistent and best growing conditions, enhancing both yield and quality whilst lowering water and energy usage.”

How easy is it for growers to start using Blue Radix’s AI solutions?

Ranier: “Getting started with Blue Radix’s AI solutions is straightforward and hassle-free. Crop Controller integrates seamlessly with existing systems, requiring minimal setup. Our team provides comprehensive support during the onboarding process, ensuring that growers are comfortable and confident in using the technology. This ease of implementation means growers can quickly begin reaping the benefits of autonomous growing without significant disruption to their operations.”

What is the role of growers in the AI-driven process?

Ranier: “One of the key strengths of Blue Radix’s approach is its collaborative nature. The AI system is designed to collaborate with growers, not replace them. By providing intelligent support and automating routine tasks, Crop Controller allows growers to keep full control over their operations. Growers can choose the level of autonomy they are comfortable with, adjusting settings and parameters as they see fit. This ensures that the unique knowledge and ability of each grower are complemented, not overridden, by the AI technology.”

Can you share some success stories or expected benefits under your leadership?

Ranier: “Under my leadership, Blue Radix aims to replicate the success seen by growers who have already adopted the Crop Controller. These growers have experienced substantial improvements in efficiency, with the AI system autonomously managing climate settings and reducing the incidence of issues like mildew. The result is a better-managed, healthier crop and increased yield, enabling growers to expand their operations and maximize their potential while having more peace of mind.”

How do you plan to address the unique challenges faced by growers in your region?

Ranier: “I am committed to understanding and addressing the unique challenges faced by growers in Canada and Northern USA. My customer-centric approach ensures that the needs and goals of each grower are at the forefront of Blue Radix’s efforts. By providing personalized support and proving the tangible benefits of autonomous growing, I am dedicated to helping growers embrace AI technology with confidence.”

What can growers expect in the future with Blue Radix and your leadership?

Ranier: “With me based in Canada and leading sales for both Canada and Northern USA, Blue Radix is poised to expand its footprint and impact in these regions. Growers can expect a future where advanced AI solutions simplify their operations, improve crop quality, and boost overall productivity. Being locally based allows me to visit growers, sit down with them, and discuss their unique operations and challenges in person. This hands-on approach ensures we provide tailored support and solutions that truly meet their needs. My goal is to foster strong relationships and ensure that growers feel supported and confident as they embrace autonomous growing technology.”

As Blue Radix continues to innovate and lead in the CEA industry, the appointment of Ranier Sandoval marks a significant milestone. Growers in Canada and Northern USA now have a resolute advocate who is enthusiastic about using technology to improve their livelihoods. With Blue Radix’s AI service, the future of horticulture is brighter, smarter, and more efficient.

Contact Ranier if you have any questions or would like an appointment:

Ranier Sandoval
Head of Sales | Canada and Northern USA

He will be attending CEAgWorld, and the Canadian Greenhouse Conference, giving an excellent opportunity for growers to meet him in person and discuss how Blue Radix’s AI solutions can transform their operations.

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