In conversation with… Peet van Adrichem

Added on 24 June 2024

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Photo Courtesy of svensson

He is still actively involved in HortiTech, but now that he is approaching retirement age, he mainly focuses on preparing 'his boys'. In our conversation with Peet van Adrichem we discuss how the company uses Dutch expertise worldwide to stimulate the agricultural sector. Peet emphasizes the crucial role of knowledge building, training and consultancy for foreign growers. We also explore some innovation projects that Peet is proud of and discuss the importance of collaboration within the horticultural sector. In short, a fascinating conversation that is steeped in knowledge and experience.

The first question comes from Ad van Kester, with whom we had a conversation last time: As director of HortiTech, how do you use Dutch expertise to stimulate the growth of the agricultural sector worldwide, especially in tomato cultivation?

Peet: “We build knowledge by conducting research and offering training and consultancy to foreign growers. We try to convey practical knowledge, such as which systems and facilities are really needed, depending on different climate zones. We also train people who are new to the sector and provide remote support by implementing and monitoring self-regulatory systems. Our role is to bridge the gap between theoretical knowledge and practical application. This automatically applies to the tomato cultivation that Ad is talking about, because this is simply the largest market abroad in which the Netherlands is a major player.”