Modiform launches the next generation trays: Pristine

Pure
Pristine means pure, unspoilt. It is a fitting name, as the trays are made from recycled materials in their purest form. Whereas a small amount of colour additive was previously used to adjust the colour of new trays, Modiform has now decided to leave this out. As a result, this may lead to differences in shade between different production periods but not within the same production run. Trays will usually look black but may also appear a lightish to dark grey. Lisa van Koningsveld (Product Management Team Leader at Modiform) explains, ‘A uniform jet black colour is no longer the norm, and a potential minor deviation actually shows that the product is sustainable. This does not mean that the trays have irregular patches of colour. The colour is expected to become lighter over time. Pristine trays are the same trays that customers have come to expect from us – of a high quality, but now without the gloss finish, and for the same price but much more sustainable!’ 

Transition
Modiform has been using Pristine trays – albeit still with a gloss finish – for the TrayC returns system in Germany since March. In the near future, the other transport trays will also roll off the production lines with no colour additives or gloss finish. Propagation trays will follow at a later date. If growers wish to lead the way as part of this sustainable transition, they can switch their propagation trays to Pristine earlier on request. The transition period for making all trays Pristine trays is expected to take place within a year. Pristine makes it easier for growers to run a sustainable business as it happens automatically.  

Closed Loop Commitment 
Pristine trays do not contain new plastic or extra colour additives. The used PS trays are collected from the growers and growers can receive a refund for these trays in line with market prices. The PS trays are recycled internally at Modiform and processed into new recycled and recyclable products. In this way, the material loop can be closed fully.

About Modiform
Modiform’s focal points for sustainability are brought together in its Closed Loop Commitment. The material loop can and must be closed. Using the right materials and production techniques reduces products’ environmental impact. The Closed Loop Commitment consists of many building blocks: from sharing knowledge to producing recyclable products made from recyclable materials (like plastic or alternatives like cardboard) for the ecoExpert range. To this end, Modiform focuses on cooperation with a number of chain parties. From breeder and grower, to trade and retail. Modiform supports, facilitates, and develops simple and complex solutions for packaging needs and consequently adds value to the supply chain. Thinking and acting sustainably is in the genes of this family company. Modiform collects materials from wider society and upcycles these into high-quality and unique products as well as innovative concepts.

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