Aubrey Bettencourt joins Orbia Netafim
Added on 16 May 2024
In this pivotal role, Aubrey will spearhead Netafim's advocacy strategies, initially focusing on the United States and subsequently expanding worldwide. She will be responsible for managing engagements with governmental bodies, driving initiatives to secure grants, and cultivating strategic partnerships.
A seasoned professional with deep roots in agriculture, Bettencourt brings a wealth of experience to her new position. As a third-generation California farmer and former President and CEO of the Almond Alliance of California, she has a proven track record of leading successful state and federal advocacy efforts, while championing sustainable agricultural practices.
Prior to her role at the Almond Alliance, Bettencourt held influential positions including serving as Deputy Assistant Secretary for Water and Science at the U.S. Department of the Interior, where she played a critical role in shaping national water and science policies. Additionally, her experience in directing sustainability initiatives at Western United Dairies underscores her commitment to driving positive change within the industry.
"Farmers across the globe face a critical period, urgently seeking resources and technologies to withstand the impact of extreme weather, regulatory, and market forces on their crop production. I am honored to join Netafim in meeting those needs by advancing the adoption of precision agriculture solutions," said Bettencourt. "I am passionate about keeping farmers farming, bringing water and food security to an ever-changing world, and protecting the natural resources that we rely on. Netafim and Orbia’s experience, expertise, and commitment make them the global leader in precision irrigation and agriculture. I look forward to taking that voice and leadership to the highest levels."
"We are thrilled to welcome Aubrey to our team," said Gaby Miodownik, Executive Vice President, and President of Orbia’s Precision Agriculture business (Netafim). "Her dedication to supporting farmers, coupled with her expertise in bridging agriculture, resource management, and policy, make her the ideal fit for this role. Aubrey's leadership will be instrumental in further establishing Netafim as a pioneer in sustainable agriculture, and we eagerly anticipate the impact she will make."
About Orbia Precision Agriculture (Netafim)
Orbia’s Precision Agriculture business Netafim is the world’s largest irrigation company and a global leader in precision agriculture solutions that address food, water and land scarcity for a sustainable future. Founded in 1965, Orbia Netafim pioneered the drip revolution, creating a paradigm shift toward precision irrigation. Today, by specializing in end-to-end solutions from the water source to the root zone, Orbia Netafim delivers irrigation and greenhouse projects as well as landscape and mining irrigation solutions supported by engineering, project management and financing services. Orbia Netafim is also leading the way in digital farming, irrigation and fertigation through integrating real-time monitoring, analysis and automated control into one state-of-the-art system. With 33 subsidiaries, 19 manufacturing plants, 2 recycling plants and more than 4,500 employees worldwide, Orbia Netafim delivers innovative, tailor-made irrigation and fertigation solutions to millions of farmers, allowing smallholders to large-scale agricultural producers and investors in over 100 countries to grow more with less™.
To learn more, visit: netafim.com
About Orbia
Orbia Advance Corporation, S.A.B. de C.V. (BMV: ORBIA*) is a company driven by a shared purpose: to advance life around the world. Orbia operates in the Polymer Solutions (Vestolit and Alphagary), Building and Infrastructure (Wavin), Precision Agriculture (Netafim), Connectivity Solutions (Dura-Line) and Fluor & Energy Materials (Koura) sectors. The five Orbia business groups have a collective focus on expanding access to health and well-being, reinventing the future of cities and homes, ensuring food, water and sanitation security, connecting communities to information and enabling the energy transition with basic and advanced materials, specialty products and innovative solutions. Orbia has a global team of over 24,000 employees, commercial activities in more than 100 countries and operations in over 50, with global headquarters in Boston, Mexico City, Amsterdam and Tel Aviv. The company generated $9.6 billion in revenue in 2022. To learn more, visit:orbia.com
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