Ridder launches renewed brand positioning

Added on 14 April 2025

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RIDDER

Ridder proudly presents its refreshed brand identity. After nearly 75 years of growth and innovation, it is time for a fresh look that is even more future-focused. With a strong emphasis on innovation, collaboration, and sustainability, Ridder helps customers worldwide to operate smarter and more sustainably.

Since 1953, Ridder has been developing innovative technologies that drive the horticultural sector forward. CEO Pascal Piepers emphasizes: “The world is changing, and we are evolving with it. Our new identity goes beyond a new logo, it represents a renewed way of working together, both within our company and with customers and partners. Together, we are building a stronger, more sustainable sector.”

The new branding reflects Ridder’s mission to collaborate for sustainable growth. The shield symbolizes teamwork, openness, and innovation, with smart, forward-thinking solutions at its core.

As an innovative family-owned company, Ridder develops advanced, open technologies to address major challenges in horticulture, such as water, climate, labor, and energy. From the Hortimax climate computer, the brain of the greenhouse, to the groundbreaking SmartDrive, setting a new standard in drive systems, and the pioneering GRoW harvesting robot – Ridder is making a difference.

COO Brigitte Nugteren, granddaughter of founder Frans Nugteren, highlights: “I am proud of the new direction our organization is taking. Our renewed strategy reflects both our heritage and our future. Together with 350 colleagues and partners in over 100 countries, we work every day on innovative solutions for sustainable food production.”

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