Three trends influencing consumer plant choices

“Tapping into these interests can inspire your customers and spark purchases,” says Katie Tamony, Chief Marketing Officer and Trend Spotter for Monrovia. “Our consumer research tells us that home gardeners are going to independent garden centers looking for ideas and inspiration. Creating displays and developing educational opportunities on these trending topics provides value your customers won’t get anywhere else. It also gives you the opportunity to tell them what they didn’t know they needed.”

Here is a look at the top three trends influencing consumer plant choices this season.

Nostalgia Varieties

Home gardeners are returning to classic flowers. Roses, hydrangea, peony, and other flowering shrubs that may be thought of as old fashioned are now in demand. These timeless flowers, with large blooms, bring gardeners back to simpler times and offer a connection to older relatives that may have influenced their love of gardening.

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Photo: Monrovia

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