Effective greenhouse business forecasting

Added on 21 September 2023

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Effective greenhouse business forecasting

The nuances of building a forecast require adaptation and flexibility. Keeping an eye on the market barometer is all about the details – from shifting demands in consumer interests, popular varieties, price points, and material costs to analytics and data collection.

In the first installment of Greenhouse Grower’s Executive Series, we dig into the big picture and the smaller aspects of creating a forecast for success in our conversation with Hoffman Nursery Chief Operating Officer David Hoffman, and Michigan State University’s Farm Business Management Educator, Jon LaPorte.

The Greenhouse Grower Executive Series is a thought-provoking, action-oriented conversation that brings forth the voices of the industry’s most successful and innovative growers at the executive level to discuss the top business needs for tomorrow’s greenhouse success.

Check out the Effective Forecasting discussion below. If you have suggestions on future Executive Series conversation topics, please let us know by commenting below!